Dr. Pawel Norway Dream Machine
September 8 6:30 – 7:15,
8:00 – 9:30 PM
Dr. Pawel Norway Dream Machine performances

September 9 7:30 – 9:30 PM
Dr. Pawel Norway performance, panel discussion with David Serlin, Dream Dance Party

Icebox Project Space
1400 N American St, Philadelphia, Pennsylvania 19122

The Culture Industry [dot] Club is pleased to present The Dr. Pawel Norway Dream Machine, both an interactive, sight-specific installation – on view during normal gallery hours – and a special, two-night only, hybrid demonstration-performance of dream visualization using audience volunteers. Inspired by the work of late 19th-century scientist Dr. Pawel Norway, the artists will present their research and demonstrate how hacked self-tracking devices can be used to visualize subjects' dream content.

Part of Distance≠Time, on display from September 6th through October 14th at the Icebox Project Space. Featuring artwork, performances, lectures and workshops, and Time Camp 001 from Black Quantum Futurism. This exhibition is funded in part by the Penn Treaty Special Services District.

The Pawel Norway Dream Machine is supported in part by the Humanities Arts and Research Program at Michigan State University.

Culture Industry [dot] Club is:

Culture Industry [dot] Club is at once a domain name and the name of a collective. It is a dynamic assemblage of artist-researchers engaged with emergent media practices and historical and theoretical research. While the thematic foci of our projects vary, at the core of our research and practice is a ruthless effort to critique the dominant ideology of our time that is embedded within every consumer technology and media experience. Working under Culture Industry [dot] Club’s mission, Sofie Elana Hodara, Gabi Schaffzin, and Zachary Kaiser have designed the Dr. Pawel Norway Dream Machine experience to explore the repercussions of this ideology on the subconscious.

Sofie Elana Hodara is a Boston-based multimedia artist, designer, and educator; she creates provocative non-utilitarian experiences using utilitarian visual design practices. Gabi Schaffzin is pursuing his PhD in Art History with an Art Practice concentration at the University of California San Diego. His art and research consider the visual representation of pain and illness in a technologically mediated world dominated by a privileging of data over all else. Zachary Kaiser is Assistant Professor of Graphic Design and Experience Architecture at Michigan State University. Focusing primarily on user experience design, his research interrogates design as a practice that is defined by the planning of a course of action to change an “existing” situation into a “preferred” one, by critiquing the systems and structures of power that determine both “existing” and “preferred.” This investigation questions the ontological implications of computational mediation within neoliberal governmentality.