GoPro’s New Strategic Focus: The Plan to Expand Into Original Content

By Janko Roettgers on August 30, 2016

Woodman sees the company’s future encompassing more than cameras. He’s building a suite of software and services around GoPro’s core hardware, including what may be the chief exec’s most audacious move yet: an ambitious foray into the world of entertainment that he feels will help fulfill the brand’s potential...

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Nick Woodman is an UC San Diego Department of Visual Arts Undergraduate Alumnus.

Image Credit:
Nick Woodman, 2016
Photo by Cody Pickens for VARIETY.

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